Sir Sebastian

Strategy | Rootwell Process

Primary Aim

Sir Sebastian seeks to make a strategic decision about an industry niche(s) so they can cater best to the needs, desires, and industry nuances within that market.

Goals

  • Determine which direction to focus on for target market: no industry, commercial real estate or restaurant.

  • Get more specific around Sir Sebastian offerings/services based on the target market.

  • Define overall messaging based on clarity around target market, positioning and offerings.

  • Determine the best way to update the website based on clarity around target market, offerings and messaging.

Ultimate Vision

Sir Sebastian’s ultimate vision includes opening a physical studio space with a fully employed team of 1 to 3 people. The studio will be established and reputable in the commercial real estate market. Their success in that market will branch out to other industries since they’ll be known as an excellent source of branding. Past clients will be so pleased with Sir Sebastian’s brand solutions that they will happily refer them, making it simple and streamlined to retain projects and build further connections.

 

Positioning

The only boutique branding studio that provides attentive, high-quality, cohesive brand systems for internal point-persons that manage projects in the commercial real estate industry. These managers have lots on their plates and must have visibility in the market as soon as possible in the Denver/western region of the USA when time equals money.

Mission Statement

Sir Sebastian creates high-quality, cohesive brand systems to the commercial real estate industry by providing attentive services around brand strategy, identity and application. We strive to bring both satisfaction and excitement to our clients as they experience the process of their project’s brand coming to life.

Messaging

Let’s Build Your Brand System 

Building Brand Systems for the Commercial Real Estate Industry 

 

In Conclusion

After having an "a-ha" moment around the commercial real estate industry as a strategic niche, Sir Sebastian was able to define the details around services, customer/target market, positioning and messaging for her brand and business. From the position that's been established, Sir Sebastian is now able to pursue specific types of clients with a message catered to their wants and a service structure built around their needs.