Koruth

Strategy | BRand Messaging

Success Metric

Susan Koruth’s fashion brand & business, Koruth, reflects her life philosophy in business and lifestyle. The Koruth brand must produce clear messaging tools and a strong visual identity that play a supportive role to Koruth’s fashion lines.

Target Audience

Koruth’s audience of professional, independent & career-oriented women desire affordable luxury apparel that’s original, stylish, and distinct. These women navigate their lives through an unapologetic, sincere, and confident understanding of themselves.

Positioning

Koruth empowers independent, professional women seeking fashion that reflects their sense of self by creating affordable luxury apparel that embraces beauty, joy and confidence.

In Conclusion

Susan Koruth was looking to establish her burgeoning fashion brand & business with a luxurious yet sincere brand identity and message to move her forward. We were able to create an identity system that could grow with her as her fashion designs evolve and respond to the time and seasons.

Identity | Brand Build

Tone + Rationale

Koruth’s brand build produces an elegant and supportive foundation for the original, stylish and distinct luxury apparel that it seeks to create for professional women. It encapsulates luxury, and modernity.

Deliverables | Website, Social Platform Consistency

Squarespace Website Design

Secondary Palette Example