Ari M. Weinstein
Strategy | Brand Messaging
Success Metric
The primary aim for Ari M. Weinstein’s Brand and Messaging Strategy was to create a clear direction and hierarchy that promotes the brand and business in a cohesive, committed, and authentic way.
Target Audience
Ari’s audience consists of purposeful professionals that are well-versed in their area of expertise, but struggle to relay their knowledge in a way that resonates with others.
Positioning
We first tackled exactly how Ari could show up in front of his audience in order to help them. It became clear that Ari works with people that are entirely committed to their crafts/careers, but were unable to share their knowledge in a way that others would understand because they were so deep in their own expertise.
In order to solve this problem, we realized that Ari’s new positioning needed to be a shining example of how he could help. This is how we came to Ari’s tagline and career descriptors: Business Coaching + Brand Development that helps purposeful professionals clearly communicate.
In Conclusion
Ari has been using his positioning now for over two years and has found his positioning has helped him connect with his audience. Recently, in a business shift, Ari has flipped his title to become Brand Coaching + Business Development to better align with the goals he has in this current chapter of his business.
Identity | Visual Evolution
Tone + Rationale
Ari had previous iterations of his brand identity that came into play while creating a new consistent brand identity. We captured his original identity and built it from the ground up to create a more solid platform with added elements for brand flexibility.
Color
The red in the primary palette (top row) is a strong color. The secondary palette (middle row) was introduced to work as hard as the primary red does in content like blogs and social media posts. The tertiary palette of neutrals provides stable colors for informative content.
Deliverables | Website, Story-telling Icons, Post Covers, Social Platform Consistency
Icon Series
This icon series was built to show Ari’s potential clients the process of how he can help them with his services.
Website
The structure of the home page immediately introduces Ari then dives into how he can help.
Digital Opt-ins
This opt-in was created to promote Ari’s new website, brand identity and messaging to his audience.
Social Media Templates
A series of colorful social media templates was created in order to provide fun and dynamic cover options for Ari’s blog posts.
Brand Build Guideline
A general overview of some of the features included in this brand build help Ari navigate how to use his brand and messaging well into the future.
Social Banners
Consistent social banners – created with colors from the primary palette – are used across social media platforms to provide consistency and unity to Ari’s online presence.
